ISU Insurance Services of Westlake
1-800-821-9161 1-800-821-9161

Bicycle Industry Insurance

Let our 30-plus years of bicycle industry partnership protect your niche in the industry. We deliver a fantastic policy and first-class customer service. Call us today or come see us at the North American Handmade Bicycle Show or at Interbike.

Bicycle Industry Insurance

Larger bicycle manufacturers, designers, and importers, whose sales are in the millions, have greater concerns for higher limits of bicycle insurance, and need additional forms of coverage that smaller bicycle start-ups often do not require.

  • Your bicycle company’s well-earned assets are at risk in event a consumer is injured on a bicycle regardless of which component(s) are yours. Your company will likely be included in the lawsuit.
  • Large shipments via ocean containers expose you to a complete loss of goods from perils of the sea.
  • Global operations present property outside the US, employees outside the US, and buyers outside the US, which are not insured on standard bicycle policies.
  • Investors often require director & officer coverage and higher liability limits.
  • Expanded internet presence with websites, on-line purchase, email and other electronic communications has opened your business to cyber hacking and data breach.

Our licensed staff at ISU Insurance Services of Westlake are each continually educated in changes in the marketplace actively working with more than 200 insurance companies. We are well-known in the bicycle industry, highly knowledgeable about your exposures, and passionately involved with securing for you the appropriate bicycle coverage and pricing. Meet us at the major bike shows throughout the US. Call us to construct a package of insurance tailored to your needs and budget.

  • Have you been building bicycle frames for your friends and family, and now realize you need insurance?
  • Are you trying to purchase bicycle parts from Quality, Accell NA, J&B Imports, or others who won’t sell to you until you have bike insurance?
  • Did you lease a building, and your landlord requires you have insurance?

We have the lowest cost bicycle insurance policy available in the US for your startup bike business. Our licensed agents attend Interbike and NAHBS yearly, and we hold seminars there for up-and-coming, as well as time-honored veterans. ISU Insurance Services of Westlake is the independent broker working with most custom build bike shops. We are licensed in every state of the US and negotiate with more than 200 insurance companies to find you the best! Call us for help with:

  • General Liability and Product Liability
  • Fire and Theft for your bikes, tools, and other business property
  • Vehicles
  • Worker Compensation
  • And more!

Stop wondering how much insurance will cost. Call Kristin Ruda today to find the lowest premium available for your coverage!


Dynamic Bicycle Insurance Program for USA Retail, Wholesale and Rental Bicycle Shops. We can even include:

  • Bike Rental Insurance and Bicycle Tours
  • Electric Bicycles
  • Your own line of bikes, frames, accessories
  • Imported Bicycle Products
  • Bicycle Fitting
  • Pedego Electric Bikes: Stores, Rentals, Tours
  • Trikke Pedal and Electric: Stores, Rentals, Tours

Do your bike shop insurance rates escalate every year? Does your policy prevent you from selling electric bikes, importing bikes, selling them under your own name, renting them out, or anything else? We insure HUNDREDS of bicycle dealers AND manufacturers throughout the USA in every State, and we’ve been working with the bicycle industry for more than 30 years! Chances are we already insure many of the companies you buy your bikes, parts, and accessories from.

Our trained and licensed insurance professionals master the intricacies of your bicycle business and aggressively negotiate the right bicycle business coverage for you at the very best rates. We are licensed in every state of the US and have access to nearly every insurance company, thus we have constructed several insurance packages to select from. This package can include:

  • Product liability and General Liability Insurance
  • Fire and Theft for Inventory and Business Property
  • Worker Compensation Insurance
  • Commercial Vehicles
  • Ocean Cargo
  • Employer Protective Liability
  • Director & Officer Errors & Omissions Liability
  • Global coverage
  • And more!

Call Tina Morgan today, or meet her at Interbike, NAHBS, Sea Otter, and other events, where we host our exhibit, captivate you with our seminars, and generally just support the bicycle industry.

  • Endorsed by the National Bicycle Component Manufacturer's Association.
  • We spent years negotiating several nationwide bicycle liability insurance programs to find a generous combination of coverage and low rates even if you've had previous claims or, as a manufacturer/ importer, you need to insure even the components for liability.
  • We know our business! Few, if any, carriers are as concerned about the bicycle industry.
  • 30+ years insuring bicycle companies. Yeti Cycles introduced us to titanium years ago in their first California shop!
  • Invited Speaker at NAHBS.
    Join us again at the annual North American Handmade Bicycle Show!
  • Visit us this year at Interbike!
  • Some bicycle manufacturer clients started in a garage, and are now worth millions. Some even trade on Stock Exchange.
  • We can provide insurance for every aspect of the bicycle industry. Every process, component, and related liability. From manufacturing to assembly, from concept to bike fitting. Insurance that makes sense is right here.
  • Call us for pedal and electric bike insurance, steel, aluminum, titanium, hardwoods, carbon fiber, beer bikes, Pedal Pubs & more!
CABDA Bike Show NAHBS Bike Show Interbike

We are a proud member of the National Bicycle Dealers Association.

National Bicycle Dealers Association

We are a proud member of the Hawaii Bicycling League.

Hawaii Bicycling League

We are proud members of People for Bikes.

People for Bikes
Bicycle Industry Insurance

Our Experts

Lora VanDixhorn
Lora VanDixhorn
President and Founder ISU Insurance Services of Westlake

Phone: (805) 409-2860

Tina Morgan
Tina Morgan
Bicycle Dealer, Rental, Tour, and Personal Transport Specialist

Phone: (805) 409-2862


  • Multiple Insurance Programs = Best Cover and Low Rates
  • Availability in Every State
  • Many Discounts Available
  • Endorsed by NBCMA


  • 30+ Years of Experience
  • Independent Broker
  • California Broker for NBCMA


  • Product Liability
  • Workers Comp.
  • Vehicles
  • Ocean Cargo
  • Cyber Liability
  • Directors and Officers
  • Employer Protective Liability
  • And Much More

Call or e-mail us today for the best Bicycle and Component Manufacturer Insurance Policy, Coverage, and Rate.